Innovation·Standardization Workshop Successfully Held
2025-11-10
2025 CEIC Innovation · Standardization Workshop Successfully Held in Shenzhen
Highlighting New Trends in Standard Internationalization
Shenzhen, November 7, 2025 — The “Innovation · Standardization Workshop,” a key event of the 2025 Consumer Electronics Innovation Congress (CEIC), was successfully held in the Peony Hall of the Shenzhen Futian International Convention and Exhibition Center. With the theme of “Emerging Trends and Prospects in Standard Internationalization,” the workshop brought together renowned international industry and standardization organizations, along with over 200 domestic and international experts, scholars, and industry leaders. The participants engaged in in-depth discussions on how standardization can drive technological innovation and foster international collaboration.

The event was co-hosted by the CEIC Organizing Committee and Comentropy, with full support from the China National Institute of Standardization (CNIS). The workshop was jointly moderated by Luis Jorge Romero, Chief Strategy Officer of Comentropy, and Zhang Yan, Director of the International Cooperation Department at CNIS.
The workshop was graced by the presence of several distinguished guests, including Zhang Gang, Counsellor, State Council and Deputy Director of the Expert Committee on Standardization of China; Xu Jin, Member of the National Committee of the Chinese People’s Political Consultative Conference (CPPCC) and Member of the Central Committee of the Jiusan Society; Fu Wenbiao, First-Level Inspector, Standards Innovation Department, State Administration for Market Regulation (SAMR); Song Guojian, Director of Enterprise and Group Standards Division, Standards Innovation Department, State Administration for Market Regulation (SAMR); Lu Lili, Deputy Director of China National Institute of Standardization (CNIS) and Liu Yongzhao, Deputy Director of the Standardization Division of the Guangdong Administration for Market Regulation.
Opening Remarks: Standardization as a Driver of Innovation and Collaboration


In his opening remarks, Fu Wenbiao emphasized: “Standards are the technical foundation of economic activity and social development. They serve as a bridge for turning innovation into industrial success and are essential to advancing China’s transformation from ‘Made in China’ to ‘Created in China.’” Similarly, CNIS Vice President Lu Lili stated: “We must embrace global partnerships with an open mindset, uniting diverse stakeholders in standardization efforts to advance the consumer electronics industry from technological innovation to standard implementation and widespread adoption.”
Keynote Address: Standardization Drives Innovation, Openness, and High-Quality Development

Zhang Gang delivered a keynote address titled “Innovative Development of Association Standards: Fully Unleashing Their Guiding Potential.” He highlighted that association standards represent one of the most direct, comprehensive, and effective manifestations of China’s standardization system in supporting high-tech innovation, promoting openness, and fostering high-quality development. While association standards in China have seen rapid growth over the past decade, with significant improvements in both quantity and quality, they remain in an early stage of development. Zhang advocated for future growth to be firmly rooted in market-oriented principles, mechanisms, and environments.

Peter Sissons, Director of International Cooperation at the British Standards Institution (BSI), underscored that standards are the cornerstone of cross-border trust and interconnected innovation. He noted that China’s efforts to align its standards with international practices have strategically contributed to innovation and economic growth, injecting new momentum into global trade and sustainable development.

Jiang Jun, Chief Scientist at CNIS and Distinguished Professor at the University of Science and Technology of China, delivered a speech titled “AI Science: Challenges and Opportunities.” He called for a dynamic and evolving standard system to integrate artificial intelligence (AI) with scientific research, emphasizing the importance of standardizing research robot command sets and experiment templates as a pathway toward industrial intelligence and the next industrial revolution.
Roundtable Discussions: Exploring the Future of Standardization from Multiple Dimensions
The roundtable discussions featured dynamic exchanges among experts, offering forward-looking insights into the development of standardization in the consumer electronics industry.

Standardization Empowered by AI Across Industries
Moderated by Li Li, Chief Standards Scientist at Huawei, the AI-focused roundtable featured experts from CNIS, the Shanghai Artificial Intelligence Research Institute, Tencent, the China Electronics Standardization Institute, and Comentropy. The panel addressed challenges such as fragmentation and technological innovation. Experts called for a scenario-driven and industry-coordinated approach to advancing standardization. They agreed that openness and international collaboration are essential for building a highly adaptable and compatible standard system to better support technological innovation. Topics also included data sovereignty, ethical challenges, and global competition. The panel emphasized that standardization should help AI technologies better serve industrial needs and the real economy, facilitating a dual integration of technological innovation and societal value.

Going International
In a discussion led by Luis Jorge Romero, representatives from six global alliances—the International SparkLink Wireless Short-Range Communication Alliance (iSLA), UHD World Association (UWA), World WLAN Application Alliance (WAA), Global Intelligent Internet of Things Consortium (GIIC), Global Computing Consortium (GCC), and Network Innovation and Development Alliance (NIDA)—focused on how standardization can drive technological innovation and international collaboration. The delegates shared the latest updates on standardization progress and global experiences, exploring practical solutions to overcome technical barriers and market segmentation through standardization. The consensus among participants was that collaboration between alliances and unified standards can significantly enhance the competitiveness and innovation capacity of the global consumer electronics industry.

International Recognition and High-Quality Development of Association Standards Under Global Competition
Moderated by Cao Lili, Director of Theoretical Strategy Institute of CNIS, this roundtable brought together leaders and experts from SAMR, the China Association for Standardization, the UHD World Association, the China Society of Automotive Engineers, and Comentropy. The discussion emphasized the need for industry-driven standardization efforts, supported by technological innovation, efficient mechanisms, international cooperation, and professional standardization organizations. Participants advocated for clear frameworks to guide the high-quality development of association standards, addressing real-world challenges through improved quality, strengthened capabilities, and enhanced support.

Standards Leading Green Intelligence: Synergy and Practice of Green AI and AI for Green
In the closing roundtable, moderated by Ding Qing, Associate Researcher at the Resources and Environment Branch of CNIS, experts from the GCC Energy Conservation and Carbon Reduction Committee, China Telecom Research Institute, HiSilicon Technologies Co., Ltd., the CNIS Basic Research Institute, and TÜV Rheinland explored the application of green and intelligent standards in scenarios such as AI-powered household appliances, smart consumer products, AI servers, data centers, and cloud services. Discussions centered on the synergy between standards and certification, with experts agreeing that standards are both the “benchmark” for AI technology and the “link” for industrial collaboration. The panel reached a consensus on the importance of aligning with carbon neutrality goals, respecting technological diversity, and driving innovation in standards to enable the mutual advancement of Green AI and AI for Green.

Conclusion: Injecting New Momentum into Consumer Electronics Development
By focusing on the trends and practices of standard internationalization, this workshop injected fresh momentum into the development of the consumer electronics industry. The insights shared by distinguished guests provided strong support for the leading role of standardization in driving technological innovation, industrial upgrading, and international collaboration. Participants unanimously agreed on the need to deepen international cooperation further and build an open, inclusive, and interconnected ecosystem for standardization, paving the way for Chinese standards to become global benchmarks.
